With clean period products that are ease-filled and effortlessly indulgent, LunHer helps women integrate rest into their everyday life, no matter the phase of their cycle. The feminine hygiene industry is saturated with new direct to consumer brands. With LunHer, it was essential for us to express what makes us different with clear and distinct messaging. 

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LunHer is built on the idea of bringing cozy, restful energy to your cycle— it’s not about dropping everything in the name of self-care or, like the period brands of the past, “kickboxing” your way through your period. Instead, LunHer believes in investing in the little things that can make that time of the month cozier and simpler. I worked with LunHer to refine a distinct brand voice and foundational messaging that expresses our radically gentle point of view.

"You don’t need to power through your period.”

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“Flow with your cycle and embrace rest— even when you’re on the move.”

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“We deserve care that meets us where we are, wherever that may be. That’s why LunHer creates cycle care products with clean ingredients, so we can integrate rest and gentleness into our everyday lives.”