Hannam Fertility Centre (HFC) has the science and expertise to deliver excellent fertility results in Canada. Unfortunately, their existing brand and messaging was failing to resonate with their clients, despite their impressive case studies. While results matter in fertility (duh!), their audience was looking for their emotional needs to be acknowledged and cared for during this delicate journey.

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I came alongside the team at Function to guide strategy, voice, and copywriting for HFC’s rebrand. Together, we implemented a new message that cuts medical jargon and elevates empathy, and communicates with clarity and conviction why HFC is the right partner on your unique path to parenthood.

"Explore your path to parenthood."

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"Our approach combines expertise and empathy: we bring you the latest advancements in fertility treatments and ensure you feel supported, informed, and empowered every step of the way."

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"A decade of building families."