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The Par Four Collection

Match South x Byrdie’s collaboration of candles inspired by golf’s enduring community spirit.
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Scope:
Brand Language Systems
Product Descriptions
Voice:
Approachable | Expert | Self-assured | Optimistic

Match South, purveyor of nostalgic matchbook prints, partnered with Byrdie golf social wear to create a collection of candles inspired by golfing culture. I helped write pithy product descriptions to describe not just the scents, but the mood these candles help set in your home. There were originally four candles in this limited edition collection— 19th Hole, Fairway, Clubhouse, and Golf Bag— and you can still snag two of them.

Testimonial:
“Emma is always quick to understand our vision and objectives— she captured Match South’s brand personality so vividly with these product descriptions. Each one feels like a little story, helping readers imagine how the scents will help transform their environment. Her professionalism, responsiveness, and collaborative approach make working with her an absolute delight.” —Megan Lore, Founder and CEO of Match South
Samples:

FAIRWAY

Pine

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“Crisp and lush as a freshcut fairway, our pine-scented candle will whisk you away to clear skies and clean swings.”

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GOLF BAG

Leather & Amber

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“Breaking in a new bag is every golfer’s rite of passage. With warm notes of leather and amber, our Golf Bag candle invites you to relive the ritual with a strike of a match.”

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19TH HOLE

Basil & Bergamot

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“Made in collaboration with Byrdie Golf Social Wear, our 19th Hole Candle is a tribute to golf’s enduring community spirit. Bright notes of bergamot and basil evoke the golden-hour memories made with good friends and strong cocktails long after the clubs are put away.”

Copy by Sprezza (duh)
Design by Bitemark
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