Asking for help can be hard, but it’s especially stigmatized for men. Unbutton exists to help bridge the gender gap in mental health care. With powerful supplements and natural health supplements designed to boost brain health, improve sleep quality, and support the nervous system, Unbutton offers those who feel overwhelmed by their mental health to take control of their healing journeys from the inside out.

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I helped Unbutton dial in a brand voice that is approachable yet expert, self-assured and optimistic, get clear on their mission and long-term vision, and define foundational messaging to help tell their story with investors and initial marketing efforts.

“Unbutton your potential.”

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“When life feels overwhelming, we make healing feel possible. At Unbutton, we create natural health solutions that promote mental flourishing so you can step boldly into the life you were meant to lead.”

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“Meaningful change can begin with a single step. We make choosing yourself as simple as taking a daily health solution.”