Inspired by a family tradition, Yearly Co. is a fine jewelry company specializing in custom-fit bangles that help women celebrate milestones. Their curated collection of 14k solid gold, handmade pieces is designed to  be worn and enjoyed daily, serving as beautiful tokens of their memories, accomplishments, and resilience. 

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Yearly Co. came to me with a solid understanding of who they are and who they want to be, but needed some help defining their brand voice and making their messaging consistent across every brand touch point. We worked together to create robust brand writing guidelines that would make their voice replicable as they continue to grow and new website copywriting that does justice to the story-driven brand.

“Whether it's celebrating an anniversary or birthday, welcoming a new baby, marking a health milestone, or honoring a loved one, it’s our joy to help you tell your story through commemorative bangles and other personalized pieces.”

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“At Yearly Co., we believe fine jewelry should be enjoyed daily, not just on special occasions.”

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“Our story began with a family tradition and has grown into something bigger; an invitation for women everywhere to celebrate their milestones with meaningful jewelry.”